Blog 2 The Sequel
To recap in the last episode Ed explained that the evil Mike Molesworth had requested a blog from the entire IMS group and anti-blogger Ed had been forced to become a nerd against his wishes. Will Ed, resist the temptation to become a geek? or will he, back down to pressure and lose any shred of cool he may have had? (judging by this introduction, all is lost).
Rite time to use this blogging thing for summat useful.
In our last IMS seminar, we were requested to veiw a website and based on the framework for the analysis of interactive content (Hoffman and Novak 1996) judge whether the site was interactive or not. We were also asked to consider if being interactive was important for all websites.
My group studied www.leoburnett.com, before reading the next paragraph, I make the polite suggestion that you visit the website.
The website appears interactive as it has been built in flash and therefore has lots of clickable icons, the cursor is a pencil which draws pencil lines wherever you drag the mouse and there is an 8 ball which you can 'shoot' in various directions depending upon where you click the mouse upon its surface and the site is also alive with video and audio content. Seems interactive enough, but is it?
How interactive is the Leo Burnett website?
1. Number or linked sources = ZERO
2. Communication Model = One to Many (not interactive)
3. Feedback Symmetry = One E-mail contact link.
4. Range of multimedia = High, Text, Graphics, Sound and video all present.
After analysing the site using the Hoffman and Novak model, we realised that the only interactive elements were the graphics, video and audio on the site. Visitors of the leo burnett website are just veiwers they are not participants, they cannot change the way the site looks, they cannot add content to the site, they cannot even supply feedback to improve the site. Through performing this excersise we realised that the word 'interactive' is too readily used to describe sites that have dynamic graphical content rather than sites where participation is possible and the term would be more appropriate.
Do leo burnett really need a truely interactive website?
Leo burentt use their site as a showcase of their work and thier creative talents, they use it to show off, and to communicate thier values and heritige. We concluded that the site is merely there, to be there, to add value to the Leo Burnett brand and to make sure that the company have an online presence.
Thats all for this Blog. See you soon
Rite time to use this blogging thing for summat useful.
In our last IMS seminar, we were requested to veiw a website and based on the framework for the analysis of interactive content (Hoffman and Novak 1996) judge whether the site was interactive or not. We were also asked to consider if being interactive was important for all websites.
My group studied www.leoburnett.com, before reading the next paragraph, I make the polite suggestion that you visit the website.
The website appears interactive as it has been built in flash and therefore has lots of clickable icons, the cursor is a pencil which draws pencil lines wherever you drag the mouse and there is an 8 ball which you can 'shoot' in various directions depending upon where you click the mouse upon its surface and the site is also alive with video and audio content. Seems interactive enough, but is it?
How interactive is the Leo Burnett website?
1. Number or linked sources = ZERO
2. Communication Model = One to Many (not interactive)
3. Feedback Symmetry = One E-mail contact link.
4. Range of multimedia = High, Text, Graphics, Sound and video all present.
After analysing the site using the Hoffman and Novak model, we realised that the only interactive elements were the graphics, video and audio on the site. Visitors of the leo burnett website are just veiwers they are not participants, they cannot change the way the site looks, they cannot add content to the site, they cannot even supply feedback to improve the site. Through performing this excersise we realised that the word 'interactive' is too readily used to describe sites that have dynamic graphical content rather than sites where participation is possible and the term would be more appropriate.
Do leo burnett really need a truely interactive website?
Leo burentt use their site as a showcase of their work and thier creative talents, they use it to show off, and to communicate thier values and heritige. We concluded that the site is merely there, to be there, to add value to the Leo Burnett brand and to make sure that the company have an online presence.
Thats all for this Blog. See you soon
posted by Ed Povey at 6:53 AM
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